产品包装艺术设计界非常好的一份研究参考书籍.培养好的设计和设计人才理念。共有50个当代特色商业包装项目进行探讨，深究揭示每个设计过程迷人的幕后,涉及从概念到完成，从原图案，计划和写生，中期设计，丰富多彩的图片，生动展示字幕运作背后设计，分析风格，观念，技能和解决表达。

Book Description
50 Trade Secrets of Great Design: Packaging encourages a greater understanding of design and will appeal to all who appreciate good design and design professionals. There are 50 contemporary projects featured, each taking a close look behind the scenes to reveal the fascinating design processes that were involved from conception to completion, including problems that arose on the way and how these were tackled.

Original visuals, plans and sketches, interim designs, colorful photographs, and lively captions demonstrate the workings behind the designs, with an analysis of the styles, ideas, skills and solutions arrived at. This book illustrates the myriad ways designers work; what triggers their imagination; what secrets and tricks of the trade they employ, and also in our increasingly technological world to what extent computers have been used.

About the Author
After studying art and design in Australia, Stafford Cliff joined the Conran Design Group in London in 1966 and worked with Terence Conran in one of the first multi-discipline design companies. For more than 10 years Stafford designed and art-directed the highly influential Habitat Catalogue. He also designed promotional packaging and in-store signage in the first Habitat stores in Paris and New York.